Mission
At Rolling Pineapple, we empower individuals and organisations in Singapore from diverse backgrounds with essential life-saving skills through engaging, scenario-based training. We aim to foster confidence and preparedness in emergency response while creating a pipeline of certified first-aiders who contribute positively to their communities.
Vision
We aim to be a leading social enterprise, cultivating a resilient community where every individual is equipped with life-saving skills and the confidence to respond to emergencies, fostering a culture of safety and resilience across Singapore.
Social Enterprise
At Rolling Pineapple, we provide free awareness programs to make first aid knowledge accessible to all. As an inclusive hirer, we create opportunities for diverse individuals. We also focus on upskilling and mentorship, empowering people to grow and thrive in the first aid field and beyond.
Future-Ready
We proactively equip individuals with life-saving skills, focusing on the evolving needs of Singapore’s aging population and ensuring preparedness for any emergency situation.
Integrity
We adhere to the highest standards of professionalism, delivering our services with transparency, accountability, and a steadfast commitment to ethical practices.
Reliability
Our reputation is built on consistent quality and dependable support, providing the training and resources needed to respond effectively in critical moments.
Strength
We empower individuals with the knowledge and confidence to handle emergencies, ensuring they can respond effectively and with composure in high-pressure situations.
Touching Lives
Our mission extends beyond training; we are dedicated to making a tangible, positive impact on individuals, organizations, and communities, fostering safety and resilience across Singapore.
Founder's Story
Do you know what to do if someone collapses in front of you?
What if a child is choking?
When should you call an ambulance?
During my time as a paramedic, I witnessed countless situations where families and bystanders felt helpless in emergencies. Every second counts, and when first aid treatment is delayed, lives can be lost. These experiences deeply impacted me and highlighted a critical gap in public awareness and preparedness.
After leaving the force, I decided to dedicate my efforts to education—empowering individuals with the knowledge and confidence to act before professional help arrives. In 2021, I founded Rolling Pineapple with a mission to equip people with essential life-saving skills that can make all the difference in emergencies.
Today, we are proud to be recognised as a social enterprise by raiSE Singapore and committed to creating a lasting impact. Serving over 200 organizations and training thousands of individuals in first aid and emergency response. In 2024, we’re expanding our offerings to include senior care training and ambulance services, further strengthening our role in public health and safety.
We hope to continue this journey with your support and look forward to welcoming you as a student in one of our classes. Together, let’s empower families and save lives!
